As a business or digital media creator, creating an editorial calendar is key to staying organized and consistently delivering content. An editorial calendar can be the perfect tool for planning ahead and efficiently managing your workflow. It’s an essential step in building your audience, increasing engagement, and developing trust with customers. In this blog post, David Skriloff dives into why you need an editorial calendar and then provides simple steps on how to build one tailored to your needs. From project management boards to social media calendars – get ready to maximize productivity in no time!
David Skriloff On How To Create An Editorial Calendar
1. Identify Your Goal – A good place to start with any editorial calendar is to identify your goal, says David Skriloff. This will help you develop a strategy and plan out the content that needs to be created in order to achieve it. Think about what kind of topics will engage your audience, how often you want to post content, and whether there are any special occasions or events that you can use as inspiration for content creation.
2. Gather Content Ideas – Once you have identified your goal, it’s time to gather ideas for content. Brainstorming sessions are great for this step; get together with other members of your team and bounce around some ideas for posts or campaigns that could help reach your goals. Keep these ideas somewhere so you can refer back to them when needed.
3. Choose Content Formats – Once you have a general idea of the content that needs to be created, decide on the format it should be in. Will it just be blog posts? Videos? Podcasts? Infographics? Knowing this will help you determine how much time and resources you need to devote to each piece of content.
4. Create a Calendar – Now it’s time to put your ideas into action! Set up an editorial calendar template filled with all the topics, titles, and due dates for every piece of content that needs to be created. This can help ensure everything gets done on time and enables team collaboration as multiple people can view the same document.
5. Schedule Content – Now your calendar is ready to fill out with content! Use a scheduling tool to post regularly, so you don’t have to log in and share each piece manually. This makes it easier to stay on top of publishing deadlines and allows you to plan further ahead with pre-scheduling posts in advance.
6. Monitor Performance – According to David Skriloff, after the content has been published, track how it performs across all channels and adjust your editorial calendar accordingly for future posts. Are there any topics that got more engagement than others? Any headlines or formats that resonated better with your audience? Make a note of these successes so you can replicate them in future campaigns.
David Skriloff’s Concluding Thoughts
According to David Skriloff, creating an editorial calendar is a crucial step in content marketing. By having an editorial calendar, you can better manage your time, ensure a consistent posting schedule, and never miss an opportunity to market your business.