In today’s fast-paced and ever-changing business landscape, many organizations struggle to find the deeper purpose that lies beneath their day-to-day operations. Having a clear, authentic, and inspiring purpose can mean the difference between merely surviving and truly thriving in your industry. To capture your company’s unique essence and meet your goals more effectively, follow these guidelines by David Skriloff:
Unearthing Your Organization’s Core Purpose: David Skriloff’s Step-by-Step Guide for Business Leaders
1. Reflect On Your Company’s Origin Story
Take a trip down memory lane and explore the factors that brought your organization to life, says David Skriloff. Consider what motivated the founders to create the company and what drove its growth. Identify the reasons behind your products, services, or mission and how they contributed to the success of the business. By understanding the company’s origin story, you can gain valuable insights into its purpose and essence.
2. Develop a Shared Understanding
Gather a diverse group of employees – from entry-level to C-Suite – to brainstorm and discuss their perspectives on the organization’s purpose. Encourage open communication and debate to create an environment where people feel comfortable sharing their thoughts, feelings, and experiences. This process will help you identify shared values, beliefs, and intentions that can help guide your organization’s direction.
3. Focus on the Impact
Consider not only the products or services your organization offers but also the impact they have on customers, communities, and society as a whole. Identifying the positive changes that come from successful endeavors can be key to discovering your organization’s deep purpose. Chances are you are doing more than selling a product, addressing a market need, or generating revenue!
4. Answer the ‘Why’ and ‘How.’
To delve into your organization’s purpose, try answering the following questions:
- Why was the organization founded?
- What problems does the organization aim to solve?
- How does the organization make a positive impact?
- How does the organization distinguish itself from competitors?
Examining these questions can provide a framework for unraveling the essence of the organization by looking past the surface-level objectives and into the heart of the matter.
5. Make it Authentic and Inspiring
In your pursuit of identifying your organization’s deep purpose, aim for authenticity and inspiration. A purpose statement should resonate with your team, customers, and stakeholders on a deeper level, going beyond just boosting the bottom line. Think about the legacy you want your company to leave and the impact it can make on the world.
6. Communicate and Embed the Purpose
Once you have discovered your organization’s deep purpose, it’s important to effectively communicate and embed it within the company. Share this message with employees, customers, and stakeholders, integrating it into your company culture, decision-making processes, and even day-to-day operations. A strong purpose that is integrated within a company can inspire employees, build loyalty among customers, and differentiate the brand in the marketplace.
7. Review and Adapt Regularly
According to David Skriloff, we live in a world of constant change, and organizations must adapt to remain competitive and relevant. Review your organization’s purpose regularly and consider adjustments to ensure ongoing alignment with your values, goals, and the world around you. By doing this, you can continue fostering a strong sense of purpose that guides your company forward.
David Skriloff’s Concluding Thoughts
The journey to unearth your organization’s core purpose doesn’t happen overnight but is sure to yield practical benefits in the long run. Clarity of purpose can drive an organization’s growth, culture, and mission. As the leader of your company, you have a crucial part to play in this process. Take time to come up with unique questions that can lead to new insights, map out potential plans, and evaluate data based on customer and employee feedback. By following this step-by-step guide for business leaders and understanding how your responsibilities shape the core purpose of your organization, you can empower yourself and those around you to create a sustainable future for your business goals.